School Holiday Top Tips – The Working Parent

Interactive Media Services Ltd • 16 August 2022

Mum guilt (or should I say, parent guilt). We all have it. We all hate it.

But it is part of life, therefore we must work out the best way forward to reduce this guilt as much as possible.

The summer holidays, in particular, can be a struggle – juggling work commitments and entertaining the children, especially young ones. Read our top tips below on how best to manage this:

Look ahead

We all know when the holidays are - it is like Christmas and yet somehow we tend to leave it to the last minute to organise our diaries. At the start of the academic year, sync your school calendar to your personal and business calendars.

Diary management

To ensure you can be the best parent and best business owner, organise holiday clubs, sleepovers, play dates – the list is endless. Then block out time in the early AM and late afternoon PM to work – this leaves the middle of the day to be with your family on those days where you don’t have anything pre-booked for the children – this is what works best for the mums on our team. But please do tell us what currently works for you? We’d love to know.

Communicate

If the pandemic has taught us anything, it has reminded us that we all have lives outside of the office. Why should you have to hide your family commitments from your work colleagues or clients. If they don’t understand this then perhaps it isn’t the best fit or the best dynamic. Explain to your children, that you need to work (if they’re old enough to understand) and you’ll be with them after. This also teaches them patience, a great skill to have! Finally, explain to your colleagues that any background noise they may hear during a call is your children, and this will take the pressure off you to not always appear to be “perfect”. And remind yourself, being a parent is the hardest but most rewarding job in the world. Period.

Ask for Help

We are never too old to ask for support and yet we don’t often take advantage of this. Liaise with friends and family and if this isn’t an option, then outsource to your VA or OBM at Interactive Media Services Ltd – people outsource their domestic duties so why not outsource for your business. You will see that it is money well spent!

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Building or Improving Your Operations Without Dependences

by Sophie Ryan • 15 April 2026

As founders, you always worry about taking time out from work – holidays, sickness etc. But life gets in the way, and as founders you shouldn’t apologise for that. That’s why you created something for yourself, surely? To have autonomy, flexibility, to build something on your own terms. So ask yourself this question: “Can your business run for a week without you?” If the answer is “no” then it’s time to start re-evaluating your business so that it can function and grow, without you. That’s the dream! Delegation When you’re the founder, it can be important to you to make all the decisions, to check everything over, to have the final approval. This is great at first – it’s manageable – but as the company grows, this becomes a bottleneck situation which ultimately: slows down processes and drains you mentally. You will have no headspace left to think strategically or just to switch-off to avoid burnout, it will quietly creep up on you. You’ll constantly be thinking about every micro decision. That’s where operations and delegation comes into play. By building and developing a strong operations team, this alleviates these issues. It: Removes the bottleneck - this frees you up to focus on strategy, growth, and leadership instead of constantly firefighting. Creates consistency and quality output - processes are followed properly and outcomes become more predictable, thus reducing errors. Enables sustainable growth - a strong ops team builds and manages systems needed to handle new complexities as the company grows. Often founders add team members, clients, systems etc, before they even add structure. Improves efficiency and profitably – The ops team identify inefficiencies, remove duplication, and streamline workflows—saving time, reducing costs, and increasing overall profitability. Builds a more resilient business - when knowledge, processes, and responsibilities are shared across a team, the business becomes less fragile So what does an operations system look like? An operations system isn’t one single tool or document—it’s the structure behind how your business runs daily. When it’s working well, everything flows without constant input from you, the founder. Here’s what it typically looks like in practice: Clarity - Understanding not just how things currently work, but how they should work. Consistency - Handling tasks the same way each time to reduce errors. Centralisation - Creating a single source for key information - one accessible place, not scattered across emails, Slack messages, etc. Delegation - Ensuring tasks are truly owned and sitting with the right people —not just automatically escalated. Evolution - Regularly reviewing and refining processes as your business grows and changes. Effective operations are never static. They evolve alongside your business. How a Virtual Assistant Can Help A skilled VA can play a key role in building and maintaining your ops team. They understand how things function, but also how they could function more effectively. A VA can help by: Creating workflows and onboarding processes Managing key information and building structure Implementing or improving systems Over time, they become part of the engine itself—embedding structure into the daily rhythm of your business. Now, let's think about that first question. Why do we sacrifice what's important for what's urgent. Urgency triggers our attention and stress systems more strongly than importance does. But the importance is what can grow your business.

How to future-proof your business in a digital world driven by AI

by Sophie Ryan • 26 February 2026

The real question we should be asking ourselves is: ARE YOU BUILDING THE 30% THAT AI CAN’T? This is where judgement, influence, reputation, taste and accountability show up. So what does the 30% look like? This is what matters most when we talk about future-proofing your business. We need to start, or continue, to invest in ourselves in order to stay ahead of the game. Personal Branding (PB) This is your reputation, your voice and value, that only you can bring. This makes you more memorable and trusted. Trust is your currency. In short, this is YOU. Intellectual Property (IP) These are your unique ideas, processes, creations and stories. This is your differentiator or your USP. Again, in short, this is YOU. Problem Solving Lean into the what, when, where and why. If this isn't your strength, begin to "learn to learn" to improve your problem solving skills. Remembering that AI is great at given general suggestions, but the context is what people can bring to the table. Solutions We can add that human touch by making issues relatable, we know how to read a room, for example. AI is strong with giving ideas but it can't decipher emotions, reactions and so on. Accountability By adding ownership to deliverables, this becomes invaluable, more so that any bot! Persuasion We build trust, empathy, credibility and reputation - we can tell the stories and close the deals. Use AI to generate the data, but use your influence to grow the business. Combined, these are just some of the ways that you can future-proof yourself and your business. And to remember, that just because AI can do something, it doesn't always mean it is the right thing to do. This is where being human wins hands down!